Online advertising spend per capita shows huge difference between Scandinavian countries and the rest of the EU. It goes as high as 113.4 € in Norway, compared to the EU average of 33.5 €. Czech still leads CEE region with 25.6 € online spend per capita, and small Balkan countries go as low as 1 € in Romania. It would appear that online advertising budgets in peripheral markets haven't kept up with the significant increase in internet users they've witnessed in recent years. But the fast growing trend of market growth leaves an opportunity that these figures will go up in the following years.
The share of online advertising in the total advertising spend of CEE countries lags significantly behind Western Europe, but continues to grow strongly from a low base. Ongoing progress with transparency and measurement will support and reinforce this shift.